Minecraft

As of October 2023, Minecraft was the best-selling game of all time. Over 300 million copies were sold worldwide, and in 2021, it reached over 1 trillion views on YouTube. The franchise would later undergo a brand refresh effort, taking its new modern look across all materials and experiences. It was a great privilege to have contributed to that growth with Mojang Studios and the Microsoft Creative Central Team in Redmond, WA.

My Responsibilities

Collaborated with Artists, Video Editors, and Key Stakeholders to ensure accuracy across marketing campaigns for software updates, consumer products, and live events. I created materials such as executive level documentation, slide presentations, infographics, desktop and mobile graphics, prints, in-game captures, and bulk marketing collateral.